Daddy's Lambo by the lovely Yelawolf

Yelawolf has quite the following for so early in his career. Being his first "real" music video, we had a pretty small budget to work with. But we had the super talented guys of Hydraulx VFX who've made visual magic happen on Avatar, 300, Book of Eli and quite a bit more. It was fascinating to work with them on creating the Lamborghini appear as if it were hanging from the ceiling... I had to rig chains to this car without damaging it... interesting. Especially on hour 15 of the day.

"Should I call you Yela, or Mr. Wolf?", he prefers Yela. Such a sweet guy to work with, very humble and appreciative of all of the effort everyone made. He was excited about seeing this happen in real life. From my conversations with him throughout the day, I gathered he's from the South and is white trash and proud of it. "All you have to do is ACT like you're a millionaire and then eventually the rest of the world will believe it" was one of my favorite quotes from him that day.

The jewelry fell under my department.. and I took Rey at the Hand Prop Room and used him as a model to send photos of the jewelry to the label. Yela went crazy over it. I told him I just tapped into my inner-rap-star and asked what I would wear. He ended up insisting on keeping one of these bracelets, which was shocking because it was so ghetto! Like, spray painted gold, missing fake diamonds - ghetto. HPR didn't even want to charge us for it because it would cost more in labor/paper than what the bracelet was worth.

Another funny thing about the art direction... notes from the label, we HAD to have a taxidermy deer head. I'm still not sure why, but it's one of Yela's trademarks. God, I hate taxidermy.



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